How to spot search engine spam : 5 tell tale signs of spam impacting search engines
Search engine spams refer to an attempt to deceive search engines by telling them to override " existing" search engine best practices and " laying emphasis on a set of given criteria, which under ideal conditions does not deserve to be ranked at all.
In this post we discuss the most popular kind of search engine spam and how to recognize them.However never try to use them no matter how much you are tempted, as this will only result in your site being black listed
HIDDEN LINKS : White texts or links on a white background renders texts invisible to the users unless the text is highlighted by right clicking the mouse .Spammers then use relevant keywords or hyperlink that the spiders can read and counts as relevant
TEXT LINKS HIDDEN BY A LAYER : One of the tricks most used by black hat seo webmasters is to use CSS to hide spiderable content under this page which is not visible to the naked eye or by highlighting the page
DOORWAY PAGES : Doorway pages are web pages that are made to meet specific search algorithmic requirements for various search engines,and are not meant to be shown to ordinary users .In short the doorway pages do not earn the ranking but deceive the search engines into ranking by design whose main intention is to spam the search engine index so that it appears high in the SERPS. However when a user clicks on it , it is automatically redirected / to another site or page within the same site..
UNCLICKABLE LINKS: creating a link that has only a single1-x-1 pixel as an anchor , that uses the period on a sentence as an anchor or that has no anchor at all . For users there is nothing to click, but the search engine can still follow the link
CLOAKING : In cloaking the content showed to search engines and the version which is shown to the user browsers are different. Spammers may cloak by IP address( information used to find out where your computer or server may be located or the user agent : HTTP header describing whether your a person or a search robot which is requesting the page. When a user is identified as a search spider a server side script delivers different version of a web page , in which the content is different from what is viewable by the searching user browser
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