BLENDED SEARCH RESULTS :5 Ways it Impacts your organic search results
The introduction of Google’s ‘Snack Pack” results was perhaps the biggest local search shakeup since Google Pigeon rolled out back in July of 2014 which had about 7 parameters on : local search rank"However of late, Google started to blend 7 snack pack into 3 snack packs which are considered the most crucial ranking parameter for local search
Blended search results means" when google " starts searching and ranking your site, its tries to use blended factors to find out how effective you are in terms of vertical search. Blended results such as local, shopping,images, real time videos , news are taken into account and have begun to play an important and crucial role in addition to the standard search results factors.
Here is a lowdown on Blended search results that might help you to rank specially across Local search which might help you to index your site much faster
HOW BLENDED SEARCH HELPS TO RANK ACROSS LOCAL SEARCH
- The business has a listing in the local index including, Google Places ,Yahoo Local, Bing local listings
- The actual business location has the same address as mentioned in in the website and search engine query friendly
- The business has a local phone number for the searched location.
- The website contains local address and phone number for the query
- The website should have more positive and superior ratings by users
- Social Signals : How are your business shared across social media,how much clicks do you manage to generate out of your local ad business cross facebook, twitter , Klout and linkedin among others
- videos that describes the local institution or something about the product and services which are tagged
- The local listings ( google local ) has to be claimed by local owners and verified as their busines videos that describes the local institution or something about the product and services which are tagged
- The local listings ( google local ) has to be claimed by local owners and verified as their business
Click on the image below to know more
- Foursquare checkins, mobile clickthrough rates
- Of late behavioral and/or mobile signals to make up 9.5% of the algorithm across localized organic results
- High Numerical ratings on Google Local/ Ratings by Google users ( Google Local)
- The listing title and the description has to have atleast 3 keyword in order to search across blended search SERPS
- The business should be listed across third party data providers and Yellow pages
- Geo-tagged images on photo uploading sites, like Flickr, Dropbox and Panoramio , along with a caption that explain the " Geotagged images and local business
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