MICROSOFT PRODUCTIVITY SOFTWARE MARKET SHARE :The value of a company is the sum of the values of its divisions, plus cash, minus debt.Microsoft has traditionally been a leader in the productivity software market, thanks to its ubiquitous Office suite. Its market share was 94.4% in 2008, but declined marginally to 93.6% in 2012.
GLOBAL PRODUCTIVITY SOFTWARE MARKET :Microsoft faces still competition from from hosted suites, especially Google Docs The software as a service model has the potential to disrupt the productivity software market over the long run, given the prospect of enhanced cost savings for the enterprises.Microsoft is moving into cloud-based software.There are very few success stories with this model.t $ 6 user/month, Office 365 enjoys price leadership. Although, Google Apps, at $5 user/month, is an cheaper alternative but it lacks many features of Office 365
This is expected to increases as the world's working age population will increase over the forecast period?Led by the increasing growth of the BRIC nations along with booming economies of India, China, Southeast Asia and Latin America will see rapid increase in adoption of productivity software market
Operating Marging.Microsoft Office Operating Margin has traditionally been around 64%. It was around 66.2% in 2012.according to Tefris, this is set to decline at a moderate level
GLOBAL PRODUCTIVITY SOFTWARE MARKET :Microsoft faces still competition from from hosted suites, especially Google Docs The software as a service model has the potential to disrupt the productivity software market over the long run, given the prospect of enhanced cost savings for the enterprises.Microsoft is moving into cloud-based software.There are very few success stories with this model.t $ 6 user/month, Office 365 enjoys price leadership. Although, Google Apps, at $5 user/month, is an cheaper alternative but it lacks many features of Office 365
HISTORICAL AND FORECAST
The global productivity software market was worth an estimated $19.6 billion in 2008. It declined marginally in 2009, but has since expanded to around $24 billion in 2012. This is expected to show a steady growth in the coming years
Key drivers of office productivity market.
This is expected to increases as the world's working age population will increase over the forecast period?Led by the increasing growth of the BRIC nations along with booming economies of India, China, Southeast Asia and Latin America will see rapid increase in adoption of productivity software market
Operating Marging.Microsoft Office Operating Margin has traditionally been around 64%. It was around 66.2% in 2012.according to Tefris, this is set to decline at a moderate level
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