3 tips for creating local landing pages which are optimized for search engines: Local search is big business.In the US alone there are 3.2 million print yellow pages “advertisers” in the U.S. today generating just under $15 billion in annual revenues.According to a recent search estimates 1 in 3 searches are about a place.BIA/Kelsey forecasts overall U.S. local advertising revenues to reach $148.8B in 2017.There are right ways and wrong ways to create local landing pages to rank well in search engines. However not all of them are " technically the right way to rank on Google.
One wrong method is to create content by a bunch of city names with a zip code in a text block and hoping to rank for those terms. The second wrong method is to generate a hundred of copies of web page and then use a find and replace method to substitute a different city name on each landing page. That approach will create thin,mostly duplicated content that is less likely to bring serious and targeted traffic and finally lack of content might attract a penalty from google's panda algorithm and damage your site's ranking to a large extent.
These type of find and replace method does not convince search engines that " You are trying to rank seriously for these given keywords so what is the right method for creating local landing pages that will bring you quality traffic.Here are some best practices for creating landing pages for ranking well in location search
In your title of the landing page including body and text and keywords ensure that you mention the locality of the region which you are planning to target.Make sure each page has the name of the city and your service which you are offering to consumers. Also use H1 and H2 tags in the body text.
Include conversational modifiers:This means when users search for location they mostly use words like "Nearby /Proximity/in between and Neighborhood".These words signal interest in the location specific search queries results which are, now becoming more routine thanks to voice enabled search across smartphones.Sprinkling in conversational modifiers near your keywords might make sense.For example users may search " car repair centers between Paulo Alto and Sacramento. In your landing page talk about things related to the neighborhood. Instead of using merely the name of the location use the names of famous landmarks near the place ,a well known coffee shop or nearby Starbucks cafe, or a local KFC restaurant, so that users might be able to locate the place easily in case they dont know the exact address.Also if your establishing a business in Los Angeles on a given page, you can add Hollywood or southern California in the text making it unique
Think creatively about creating content which are different from other local landing pages. For example, you can create local customer testimonials, with videos or text images of what local customers have to say about your services Talk about local events which your business have tied up with, co produced, co branded or any local events which you have sponsored, or images of past events where you had participated in. Publish one page of City Guides which gives a snapshot of the place ,its history, climate, key landmarks,events, culture,local guides and other places of interest users might like to visit.
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