السبت، 20 فبراير 2016

5 facts about rel=no follow attribute to keep in mind before optimizing your search

In 2005 all 3 search engines,Yahoo, Bing an google agreed to support an initiative to reduce the effectiveness of automated spam
Unlike the meta robots version of NoFollow, a new directive was employed as an attribute with within an or link tag to indicte the fact that the linking site " does not vouch for the quality of the linked page.


With In short the rel=nofollow tag was intended for search spiders not to pass on the link juice to the third party link which the website is linking to originally this enabled to " stop automated links appearing o blogs as comments, forums and other user generated content siteswhere links were liberally splashed around, to fool the search engine to crawl and pass on the usual benefits of the search benefits


 In due course of time" it was seen" most website owners used content from other sites, but used the tag rel=no follow" to stop the link juice flowing to the linked page. However google guidelines say that " only paid links" or links attained through dubious methods should be used as rel=noFollow tag. Google also says that " when linking a site " which is editorially good" you should not be using the " rel=no follow tag.


Please note that although the rel=noFollow tag is used to indicate search crawlers from passing on the linking benefits, it does not stop indexing the link( despite the lack of semantic logic)
You can implement the no Follow link as follows a <a href="http://www.onlinemarketing-trends.com/" rel="NoFollow">


In  2009, Matt Cutts wrote a post which suggests that" link juice " associated with NoFollowed link is discarded rather than reallocated , In theory you can still use rel=NoFollow  many times you want, however using it on internal links does not bring the type of benefit webmasters and seo preference which it once used to

One word of caution, is  using it many times across external links too many times,can be flagged as a site being overoptimized. the thumb rule here is out of 10 posts use no follow for 7 of them , while for posts which  you use from third parties" no do use rel=no Follow for sites which are editorially seen as very strong

santa barbara real estate median sales price in 2016

.






At $537,250, Santa Barbara County homes have the ninth-highest median sale price of all counties in California. With a 1-year price forecast of 6.30%, home values in Santa Barbara County are expected to have one of the lowest appreciation rates compared to counties in California, where prices are expected to rise 9.32% on average

Salesforce ups its arsenal with with the acquisition of machine learning start up PredictionIO

" how machine learning is changing the world of big data"

Machine Learning and its application across Industries


Salesforce with its acquisition of Machine Learning start up, salesforce looks to stock ups its cloud based data science business by strengthening its arsenal further. Salesforce has recently acquired similar machine learning start ups RelateIQ and Tempo AI, among other companies.Machine learning is a predictive and powerful recommendation engine which uses algorithms to crunches tons and petabytes of unstructured data into meaningful insights..Its application in Big data is immense. Click below to see applications of machine learning in real life

The simplest examples of machine learning in action are aggregator sites like like reditt or quora, or google news where consumer generated questions are automatically grouped by algorithm and arranged by topics and are automatically classified into meaningful categories. News aggregators are examples of real time machine learning .
Amazon is one of the pioneers in use machine learning.. with the concept of " using social proof" to encite users to buy related products

the top 5 start ups that received venture funding this week

The following are the start ups  that got funding this week

  • Snapbizz: Retail technology firm
    Investors : Former CEO of the TATA group Ratan Tata
    Amount : Undisclosed
  • LodgIQ: Hotel revenue management systems
    Investors:Highgate Ventures and Trilantic Capital Partners.
    Amount :$5million
  • Jugnoo :aggregator of auto rides
    In
    vestors:Led by personal HNI TV and film actress Saumya Tandon.
    Amount : Indosclosed
  • Diligent Corp: Maker of boardbook apps
    Investors: Insight Venture
    Amount :$624 million
  • Qualia Media : SasS start up
    Investors : 15 investors led by Verizon Ventures
    Amount : $5.5million

    Scroll down or click below to see  the other Vc deals this week




  • Hometeam, $5 million: seniors home care provider
    Investors:Kaiser Permanente Ventures
    Amount: $5 million

  • Operative: ophthalmic app that allows users to get an eye check via its app
    Investors:Led by Jump Capital along with Tribeca Venture Partners, Pritzker Group Venture Capital, Chicago Ventures,
    Amount : $6million



الخميس، 18 فبراير 2016

5 best practices on creating spiderable link structure for search crawlers

Links are the bedrock of the worldwide web. Search engines rely on the links to  rank websites . Search algorithms depend a lot of the the link graph which are  created by human editors
The quality of a site and its ultimate chances in appearing on th SERPs is determined to a large extent by the search spiders which crawls these sites, picking up linking signals on who links to it . Each link is used as a citation and a positive signal for the site that is linked to

This means  you need your website to be search friendly to allow the  crawlers to spider your site. However  many site owners obfuscate their sites  navigation , which in turn obfuscate the links structure" to such an extend that the search crawlers cannot find them which, limits spiders accessibility and thus impacting SERP rankings



Described below are some  the best practices in creating a link structure for your website. Each of these factors affects the crawlers ability to spider your site.

 1)Link in submission required forms: Search spiders cannot read submitted content or forms which are accessible only via a form as they are invisible to search engines 

 2)Links in hard to parse java script : If you use java script for links , you may find that search engines either do not crawl or give very ,little weightage to the embedd links( In June 2014, google announced enhanced crawling of Java script and CSS . For a review on how your site may render, go to google search console- crawl- Fetch as Google ( you need to login to google webmaster tools) 

3)Link in Flash,Java and other Plugins :Links  embedded inside Java and plugins are invisible to the search engines.In theory the  engines are making progress in detecting links within flash, but don't rely too heavily on this 

4)Links in powerpoint, pdf are no different from Flash, java and other plugins. Search engines sometimes report links seen in pdf and powerpoints, but its not yet clear how much they count 

5)Avoid Linking  to  pages with"No Follow" or Robots.txt  . If your link is  pointing to pages blocked by meta robots tag or ,rel="NoFollow, it is almost equal to a dead link .Both these factors " prevent" search crawlers to " pass on the page rank juice to the pages which are linked from there as well as the "links ability" to serve as a citation for other websites

 6) Links on pages with hundreds of links : Google ( According to Matt Cutts) its guidelines on linking states that its crawler will stop spidering the page having more that 100 links" Though this is just an indicative number. Limiting your links to a number between 100-200 " on a web page will ensure that the crawlability of the page in question is not affected .

الأربعاء، 17 فبراير 2016

linkedin and pinterest fall from grace from top 5 social media sites




Snapchat and Twitter has surpassed linkedin in terms of traffic . Facebook leads Social network marketshare with  over 1,5 billion, followed by Tumblr  and instagram with 500 million users. Twitter and Snapchat share the honors for the 4th and 5th place
Pinterest and Linkedin have seen their places toppled by  Instagram and snapchat.

5 amazing things you can do with youtube: from making a ringtone to creating a dubsmash


5 things you never knew you can do with youtube :You can do some cool and amazing thinks with youtube. Didyou know you can create your own ringtones , become a virtual DJ ,by remixing multiple songs, even create dubsmash , get access to NSFW and flagged videos and save only a specific part of the video, and bypass regional filtering and add your special effects, change the background sketch and create charaters and even add subtitles , without even having to get off the chair, for a break.. You can do all of these amazing things with youtube in just under 15 mins




"how youtube can be used to create ringtones, remix or create a dubsmash"

"5 fantastic things you never imagined you could do at youtube:"
1) makng ringtones from Youtube The site MadRingtones enables you to make ringtones from YouTube videos or MP3 files from your computer. To do this enter the URL of the video or MP3 file and click “˜Load’. Listen through, and it lets you specify the tone’s start/end points and then download it to your computer as MP3, AMR, OGG or M4R file.

 2)Playing only the interesting part of the video : You could use the “#t” URL trick to skip to the interesting part. However you can check out TubeChop or Splicd., which allows you to input the length or the duration of the video which you wish to save. Embedd the chopped video, to your Blog or social web

 3)create a remix or a dubsmash; Looking to create a  DJ track  by  remixing your favorite songs. Dont worry. Just download the app called " zYtDub" which is great video dubbing app which allows you to easily dub any YouTube video with audio from another video
Add the YouTube urls of the video you wish to dub, along with the audio or video to be used as a background score and hit ‘Dubbo’ this will allow you to show a video of your favorite video album by using a different audio recording

 4)Watch removed flagged or NSFW videos ; NSFWYouTube is a site that allows you  watch videos that has been flagged, removed or has been tagged as  NSFW video .Just replace the youtube( only the youtube.. not the entire url with the" nsfw" and watch it with your hearts content

 5)Turning off the related videos section :  Feeling irritated , having to watch  those related videos ?Just add ‘&rel=0′ to the end of the url part of the embed code and you just turned off the related video suggestions!