Through the new program, Twitter will evaluate third-party applications which are built for its website and that are designed to help businesses better understand and communicate with their customers.
A few weeks ago, twitter announced that included in the latest version of its API (application programing interface) is changes made to encourage developers to create applications.Seth Bindernagel from Twitter blogged that "with this program, we've identified areas where we see huge demand for innovation on Twitter's platform”
Twitter is awarding certification in the following areas, Engagement, Analytics and Data Reseller. Applications in these areas are mostly designed to help businesses monitor, filter and analyse tweets that have something to do with them.
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