educational institute content mapping grid

CONTENT MAPPING GRID FOR DIGITAL  MARKETING  OF THE   THE EDUCATION  INDUSTRY

source http://www.higher-education-marketing.com

 The 2 axis represents   two distinct positioning platform " 1) to educate and inspire and  2)awareness to purchase 

Lets start with the  bottom 2 quadrants  which show the "demand side  of marketing mix " examples of these are 1) market reports, 2)press releases 3)articles,  4)news, 5)blogs, social  7)news & ereviews, 8) trend reports

 These are the most important data points   which will be  consumed  and driven by the student community and their parents, covered across local media   where existing local  captive students would serve as  a  b2b marketing  channels., student academia bodies / student community, /industry bodies, academic research institutes, and other government bodies / state/ government  human resource or education secretaries  

 The top quadrant shows the supply side  mix which consists of    promotional  and marketing lobbies whose job is to convert the " demand generated from the above activities.

 This market  includes the " funding or Equity investor , or   the sponsors, investors or the board. It can be an  individual or a group  and at that point who ever is looking for a bigger pie  in the control of stakes.Now when the "supply side" has been feed enough of information " on what he needs to do .. hes ready to  rock and run