india and china to account for 40% tech graduates by 2020 , US & EU to face severe tech manpower shortage

Latest data from OECD  studies the state of technology manpower looking at higher education engineering graduates between the ages of 25 and 34 across  OECD and G20  member countries – 42 countries in total.The report shows  that   skilled manpower across the technology sector has been shrinking rapidly from EU and the United states
India and China have reduced the share of tertiary graduates from Europe, Japan and the United States in the global talent pool.

 Engineering Graduates break up by country : 2010

 Engineering Graduates break up by country : 2020

China and India will account for 40% of all young  technology graduates  by 2020, while US and EU will face shortage of skilled technical manpower.The above charts show the difference in Fresh engineering  graduates : compared between 2010 and 2020

1. China will produce 29% of all higher education graduates aged 25-34 (up from 18% in 2010); India, will account for  12% technology graduates  by 2020
2. The number of engineering graduates in US will account for just 11%, by 2020( (down from 14% in 2010);)
3. EU and  United States combined  will account for just 25% technology graduates  
4.  UK’s share should increase from 3% in 2010 to 4% in 2020; 
5. By 2020, 6% of young  engineering graduates will be from Indonesia

list of 5 websites which formed the most tweeted links in June

News and Media websites were among the top 10  sources , which saw the highest number  of tweets which the highest tweeter links were directed rwere  the top  10 online publishers/site owners   which formed  the source for  highest number of tweets

• BBC, Nytimes, Mashable made for the top 3 news websites  with highest number of tweets coming from these 3 sites

• The Guardian , NBC, Huffington post and  CNN made  up the middle 4 web  publishers  with the 2nd highest number of originating links 

• While Forbes Buzz feed and  the Independent made up the bottom three

educational institute content mapping grid

CONTENT MAPPING GRID FOR DIGITAL  MARKETING  OF THE   THE EDUCATION  INDUSTRY

source http://www.higher-education-marketing.com

 The 2 axis represents   two distinct positioning platform " 1) to educate and inspire and  2)awareness to purchase 

Lets start with the  bottom 2 quadrants  which show the "demand side  of marketing mix " examples of these are 1) market reports, 2)press releases 3)articles,  4)news, 5)blogs, social  7)news & ereviews, 8) trend reports

 These are the most important data points   which will be  consumed  and driven by the student community and their parents, covered across local media   where existing local  captive students would serve as  a  b2b marketing  channels., student academia bodies / student community, /industry bodies, academic research institutes, and other government bodies / state/ government  human resource or education secretaries  

 The top quadrant shows the supply side  mix which consists of    promotional  and marketing lobbies whose job is to convert the " demand generated from the above activities.

 This market  includes the " funding or Equity investor , or   the sponsors, investors or the board. It can be an  individual or a group  and at that point who ever is looking for a bigger pie  in the control of stakes.Now when the "supply side" has been feed enough of information " on what he needs to do .. hes ready to  rock and run  

How Microsoft is changing the face of IT education

By Sarah Morgan

Microsoft CEO, Satya Nadella, spoke at Future Decoded this week about the success and worldwide adoption of the Youthspark apprenticeship program.

Amongst talk of Microsoft’s cloud-first, mobile-first ethos, Satya also described Microsoft’s vision for the future of education.

Satya Nadella spoke about the importance of computer science being within STEM (Science, Technology, English and Maths) education.

Microsoft’s aim is to make computer science and IT education available to all. ‘The role of technology is to empower people,’ Satya states – he views IT education as something not to be restricted to the ‘elite.’

A commitment to IT education

So far Microsoft’s global apprenticeship program, YouthSpark has enabled over 6000 IT-passionate young people across the UK to find jobs as apprentices.

Through 30+ programs, Microsoft YouthSpark has created new opportunities for more than 227 million young people in over 100 countries around the world.

‘To me that’s the kind of empowerment, at large, that will transform societies and economies.’ – Satya Nadella

Announced in 2012, this company-wide initiative aims to create opportunities for 300 million youth by 2015. And with more than 75 million unemployed young people around the world, it’s definitely a worthwhile cause.  

The UK needs more digital skills

Microsoft isn’t the only company aware of this need for IT education amongst young people. There’s an undeniable lack of digitally skilled workers in the UK. In fact the UK will need another 750,000 digital-savvy workers by 2017, according to research from O2.

That’s a massive deficit but consider this:  Telefónica’s UK CEO Ronan Dunne, speaking at Future Decoded, explained how NEETS (Not in Education, Employment or Training) are actually more digitally literate than the UK’s existing workforce.

The IT-savvy professionals we need are out there, they just need programs like YouthSpark to prove that a career in IT is one worth pursuing.

Know a young person passionate about IT?

Firebrand is partnered with Microsoft as part of Get On, the UK division of the Global YouthSpark initiative.

Firebrand Apprentice, Kimberley Bolton, was the first woman to receive a Microsoft Apprentice of the Year award. Now she’s a Microsoft Apprentice ambassador and was sat on the Microsoft Apprenticeship panel at Future Decoded.

Kimberley explained how at first she was somewhat uneasy going into her IT apprenticeship but with encouragement from staff and a strong female role model, she prospered.  Kimberley previously saw her role as a ‘man’s job’ but now she’s doing it, and with incredible success.

Bring in new talent and secure the future of your business with a young apprentice or graduate from Firebrand. Boost your business and help solve the worldwide need for IT education.

About the Author:        
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry.