BrandIndex Score : BrandIndex is the authoritative measure of brand perception. Unlike any other brand intelligence services, BrandIndex continuously measures public perception of thousands of brands across dozens of sectors.
YouGov's BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. The BrandIndex score is is based on 6 metrics that take into account
- Brand Buzz
- Attention
- Sentiment
- WOW ( word of mouth)
- Value
- Customer Satisfaction
- Reputation
- Recommendation
- Brand Awareness
- Purchase intent
UK Top 10 Brands with highest brandindex score include Aldi, LidL, BBC iPlayer, Netflix, Dyson in the first 5 positions : 2015 top 10 Brands :
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UK Brand Rankings 2015 : top 10 Brandindex Score |
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