how smartphones is being used as a online shopping comparison tool this holidays

How Smartphones will play a huge role in " Holiday shopping this year .

A record 78% consumers would be using the smartphones for  checking out  their best holiday deals

Online Store Locations are among the most popular smartphone activity during this years holiday shopping with 60% consumers saying they would use their mobile to check out instore locations.

Online Price comparison  and reviews were the next most important smartphone usages, with 55% saying they would be using their smartphone to read reviews and comparison prices online

45% consumers would be using online coupons to redeem the offer, 43% users would be checking the product via the mobile phones, with 41% ready yo make a purchase via their smartphones.27% would be using it to scan barcode information