UK brand marketing spending estimate : digital vs mobile in 2015-2016
While UK is the undisputed no nation in terms of being the highest spender on digital medium .Its use of mobile is growing at an astonishing rate that even digital media which is more established .Brands both mid size and enterprise are moving their ad budgets into digital and the use of the channel is rising fast. According to a new eMarketer report, “UK Mobile Ad Trends: Mobile Matures, Yet Growing Pains Persist,” UK mobile ad spending is expected to almost quadruple to £3.58 billion ($5.68 billion) by 2017.
