pharma brands marketing spends by channels and region

How Pharma Brands are planning to spend across markets: Top 5 trends for research agencies, publishers and adnetworks on the growing healthcare market

top 5 indicators on pharma brands and marketing spends from Sumit Roy

pharma brands with the highest media spends on advertising

Pharma Giants and Their spends on advertising and marketing

25 largest Pharma advertisers in US

 1)Pfizer :Most advertised brand Lipitor
2) Eli Lily: Most advertised brand :Cialis 3)Astrazenca :Most advertised brand :Symbicort 4)Glaxosmithkline :Most advertised brand:Advair 5)Bristol Myer Squibb: Most advertised brand:: Ablify 6)Merck :: Most advertised brand:  Singulair 7)Johnson and Johnson:most advertised brand : Simponi Click below to continue

8)Allergan :Restasis  9)Abott Labs:Trilipix 10)Roche:Boniva 11)Takeda Pharma:Uloric 12) Sanofi Aventis:Lantus 13)Daininippon :Lunesta 14)Boehringer Ing: Spiriva 15)Novartis:Reclast

Pfizer-Allergan $700 billion acquisition beats Emc-Dell $66 billion to no 2 spot

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.

the biggest deals across Industry

1. The biggest deal  last year was the  Pfizer-Allergan acquisition of $600 billion which was one of the biggest across healthcare in recent times
   
2. The Technology industry's biggest deal of Dell-Emc was number 2  with  $66 billion.
   
3. Across real estate vertical the acquisition of  Deutsche Wohnen  by  Vonovia  was just $10billion
   
4. Oil and Gas saw the deal in which the BG group was acquired by Royal Dutch Shell for $69.8 billion

5 companies across industry with highest RD spends

The companies that spends highest on research and development across industries

For the third year in a row, the German car maker  Volkswagen tops the Strategy& list of research and development spenders.Volkswagen R&D spending in 2013 was  $13.5 billion

As a percentage of total revenue, the company spends 5.3% on Research and Development

 Samsung  R&D spending in 2013: $13.4 billion
As a percentage of revenue: 6.4%

 Intel's R&D spending in 2013 was  $10.6 billion
 As a percentage of revenue: 20.1%

 Microsoft R&D spending in 2013 was $10.4 billion
 As a percentage of revenue: 13.4%

 Pharma brand Roche  R&D spending in 2013 was  $10 billion
 As a percentage of revenue the company spends 19%

 Pharma company Novartis R&D spending in 2013: $9.9 billion
 As a percentage of revenue: 16.8%

 Toyota  R&D spending in 2013: $9.1 billion
 As a percentage of revenue: 3.5%

 Johnson and Johnson R&D spending in 2013: $8.2 billion
As a percentage of revenue: 11.5%

top 3 pharma giants marketing budgets vs research and development budget

The global pharmaceutical market is expected to reach sales of nearly $1.1 trillion by 2015, marked by slowing growth in developed markets and strong sales in emerging markets.Latest data from the global pharma industry shows digital spends spent amounted to $2.5 billion channels including pharma company websites, social media, web banner advertising in professional online journals and mobile apps. That works out to be approximately 6% of the total audited marketing expenditure, which includes "traditional, personal promotional channels;" i.e., sales reps.

The chart shows the  marketing budgets and Research and development  budget  for pharma industry top 3 giants. Johnson and Johnson spends the highest on marketing and sales, with over $15billion, while RD spends for the brand accounts of over $8billion.

Both Novartis and Pfizer spends higher on sales and marketing as compared to research and development  with $14billion and $12billion respectively, while RD spends by Novartis is $10billion  and $7billion

10 companies with highest profit per employee ratio

These 25 companies have redefined " the  financial metrics of an organization "   which  has achieved the highest profit ratio per employee
Revenue per employee, or profit per employee  is a measure of how efficiently a particular company is utilizing its employees. In general,  relatively high revenue per employee is a positive sign that suggests the company  is more productive

Among the first company with highest profit ratio per employee is  a biopharma company : Gilead Sciences, a that develops and sells over a dozen popular drugs, many of which treat patients with HIV, hepatitis or influenza. With an estimated team of just 7,000, Gilead has less than 10% the workforce of giant pharmaceutical companies like Pfizer (~78,000) or Novartis (~135,000).

After Gilead Sciences comes a series of crude oil and natural gas companies, like EOG Resources, Marathon Oil and Hess Corporation. The number 5th and 6th companies with highest profit per employee  are NewField Exploration and Range  Resources Cop

Typically  Oil and gas companies have fewer personnel needs and more infrastructure needs, like transportation, factories, processing and other activities that can be automated or scaled without many additional workers.