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Alibaba's fastest growing revenue by media has been mobile. Increasing penetration of mobile web has led to an unprecedented explosion in mobile commerce. As of 2014, Q2, Alibaba's mobile share of gross merchandise by volumes has seen grow by 8 times from 4.6% to 32.8%Chinese retail eCommerce sales is projected to grow more than 60% this year,.Meanwhile a June 2014 survey by GroupM found that nearly three-quarters of digital buyers said they preferred shopping online to shopping in traditional retail outlets. -
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