The most three important indicators while forecasting market share and revenues are
1) value of the company : sum of values of its division ( Starbucks owned + franchise owned +cash -debt )
2) Marco economic factors : a)global food /commodities price b)Consumer spends in that category
3) Micro economic factors : No of daily customers / share of wallet/ store opening
- The value of a company is the sum of the values of its divisions, plus cash, minus debt. Out of this the company operated stores( owned by Starbucks ) make 60% of its stock price. According to Tefris Food, Coffee Bean & Merchandise Spend per Customer Visit for Starbucks is set to increase annually at a rate of 1.5-2.0% With food-at-home inflation higher than food-away-inflation, a general 2-4% increase in the menu prices per year is essential to main profitability
- One of the indicators in this kind of a business is the consumer spending ( share of wallet on Food and Beverages, which has been almost flat in 2013. T hovering between $4.15 to $4.50. However spends on beverages declined 0.25% from 2009 to 2012. In the future the average spend per consumer is set to declines as the newer outlets are being opened in areas with low purchasing power. The Starbucks owned stores have been declining in the last 4-5 years and in 2013 store count was at 9,800, increasing 6% over the previous year.
- The Number of Daily Customers per Store has witnessed a rapid growth in the last three years. In 2011, the number surged to 517.In 2012 it rose to 563. In 2013, the average number of daily customers jumped 5% to 591, helped by the addition of baked products to the menu. According to estimates the number of Daily Customers per Store to grow at a more moderate rate of 4-5% annually.
ليست هناك تعليقات:
إرسال تعليق