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Companies in UK are all set to splurge on marketing and promotion activities this year.
Data from Big brands shows that in 2014 Companies and brands are putting aside more cash for marketing budgets alongside improving financial forecasts.
The latest Bellwether report, a quarterly survey of 300 senior marketers from the UK’s top companies found that marketers were increasingly optimistic about the prospects for their companies and industry sectors. The growing market optimism is mirrored in the swelling budgets, with 40% of those surveyed indicating that budgets were on the rise – compared to 25.8% last year. Almost a third spent more than planned in the first quarter compared to 9% spending less than budgeted, This is according to a study by Brand Republic
Meanwhile Mobile Spending in UK by 2014 is set to reach £2.26 billion according to emarketer, which is set to exceed the advertising that UK Brands spends on Print Newspapers
- Mobile is expected to account for 15.1% of total media spending this year, while newspaper ad spend is expected to fall by 5% to 13.8%, or £2.06 billion.
- In 2015, the trend becomes more striking, with mobile set to surpass all of print's market share including newspapers and magazines - Mobile is set to form 21.0% of ad spends spend versus 17.3% ad spends in Print and Magazines
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