The app has become the the new age all consuming and distributing platform.Brands and stores have started pushing their apps by giving them visibility across both offline and online channels App engagement and cost per installs are the 2 best metrics which can provide you a lot of data on how consumers are interacting with your app
According to internetretailer top 500 which ranks the leading 500 retailers worldwide in mobile commerce by annual mobile sales. 42% of all mobile sales generated by the leading 500 merchants in m-commerce in 2014 will come from mobile apps
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