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The African mobile markets have been one of the fastest growing across the world with an exploding mobile market . One of the reason for this overnight increase in mobile users have been " the lack of investment in setting up technical infrastructure for land lines and wireless networks by these countries .The African mobile market has entirely been facilitated by investments in mobile networks rather than the conventional land line to mobile transformation. Around 298 million Africans have internet access with a mere 9% social media users ( 103m) .Its mobile users exceed 900million with a 79% penetration. Meanwhile a mere 7% use mobile to log into their social media accounts |
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