Globally MCommerce is now 34% of all eCommerce
Latest data from criteo shows that mobile shopping has gone mainstream. For the first time shoppers are moving away from their desktops to mobile..Asian Nations are leading this mobile shopping transformation , while in US mobile shopping share is slightly lower than the global average, with 29% of eCommerce transactions coming from mobile devices.
For the first time ever more than 50% of Japan and South Korea users had shopped via mobile devices and had exceeded the volume of eCommerce transactions in Q1 2015.
In UK Mobile shoppers constituted 45% compared to Spain's 28%
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