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Though as of now , television enjoys a wider reach than digital video: 283 million Americans watch TV each month, while 150 million consumers watch video on the Internet. However the ad spends really does not reflect this parity .According to data from Nielson, in 2013, $78 billion was spent on TV ads, compared to just $5.72 billion for online video. The Nielson report actually is an indicator to where we are heading to and talks about Digital Video Ad Convergence:. |
THE CONVERGENCE OF DIGITAL AND VIDEO
The convergence of digital with traditional and conventional
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