What is the best optimized landing page ?. Here area 4 tips to ensure your landing page does what is intended of it, ensure more conversions and sales rather that staying pretty and looking good.
1) loading time : This should be the fastest loading time of all pages. This is the page where users have come directly thinking you have a solution to their needs., give them information which they need, not what you wish
2)Highlight 1 or 2 features dont go for overkill a few impact adjectives will do the job better than plethora of adjectives that are not believable.
3) bring our the "differential point" fast. How do you stand apart from the competition.What are just 2 points which you do better than your nearest 3 competitors
4) Make the form simple : most commom mistake but most overdone one .. Users hate when you make them fill a form that has 10 fields to fill .. They need you .. Unless you are running a campaign for " running a detective service ". you certainly do not need their 3 kids name, exact address, including the name of their nearest relative . Email +mobile are the 2 most basic information you need
1) loading time : This should be the fastest loading time of all pages. This is the page where users have come directly thinking you have a solution to their needs., give them information which they need, not what you wish
2)Highlight 1 or 2 features dont go for overkill a few impact adjectives will do the job better than plethora of adjectives that are not believable.
3) bring our the "differential point" fast. How do you stand apart from the competition.What are just 2 points which you do better than your nearest 3 competitors
4) Make the form simple : most commom mistake but most overdone one .. Users hate when you make them fill a form that has 10 fields to fill .. They need you .. Unless you are running a campaign for " running a detective service ". you certainly do not need their 3 kids name, exact address, including the name of their nearest relative . Email +mobile are the 2 most basic information you need
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