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| Mobile advertising by types : mobile ads, mobile app, and app instals |
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| mobile spends on app installs growing ,as advertisers hope to see themselves embedded across devices |
This year, US spending on search and display ads will be higher on mobile devices than on the desktop.However these ads are not just being splashed across mobile sites , but also across mobile apps
- In total, US advertisers spend more on advertising in apps than on mobile websites
- 72% of mobile ad dollars will be spent to advertise in apps in 2015
- Around 10.5%of this ad budget would be spent on in app installs,
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