UK becomes the first nation to have digital ad spends equaling traditional spends ,this year in 2015
where half of all advertising spend goes on digital media. Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer.
Hot in pursuit would be Scandinavian nations including Norway, Sweden and Denmark, followed by China from close behind, with digital grabbing a 45.0% and 43.6% share, respectively, of ad spending in each country.
However, until China takes over the UK can literally sit on its lead till 2018. Meanwhile UK media spends is estimated to grow by 6.0% in 2015 to top £16.26 billion ($26.78 billion), with this being split equally between digital and all other traditional formats combined—TV, print, outdoor and radio.
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