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US AD SPENDS BY YEAR |
The nation's 200 biggest advertisers last year reduced measured-media spending by 1.8%, with cuts in every major medium except broadcast network TV and cable TV networks. Of the top 200' leading brands spending on internet display advertising last year tumbled 13.3%
However spending on offline spends increased by by 6.5% in 2014. To know the industry breakdown of ad spends, see here or below
However nmeasured spending continues to take a bigger slice of budgets, capturing 47.8 percent of 200 biggest brand ad spend.Total 2014 U.S. ad spending for the 200 LNA rose for marketers in 12 of the 15 largest categories. Marketers with the biggest gains: travel (up 14.5 percent), apparel (9.8 percent), entertainment/media (5.2 percent) and pharmaceuticals (5 percent). Spending fell in food (down 4.1 percent), technology (-3.5 percent) and personal care (-2.2 percent). ad and promotion spending last year. T
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