one of the main asked question is how to measure the value of a link. Among several factors,there are top 5 metrics which Google and Bing considers as holy grail. Here are some important metrics to look at to give you an idea on measuring link value ?
- Linking Page Rank :Where does the linking page, rank for the term or phrase you wish to rank for? If a webpage ranks no 1 for " keyword" digital cameras below $100 across nevada" . This link is probably worth almost 10 times as compared to a link from sites that rank 20
- Link Authority : A link from an authoritative site is 10 times more worth as compared to just another site.For example if you have a news site, an inbound link fom CNN is considered much more important than just another news site.
- The number of links in a page . A link page which has 10 outbound links is worth more than a link page with 100 links.This happens for the simple reason that every link passes on the link juice to the site its linked to. A page having 100 links will need to share the link juice to 100 external sites, whereas a site having 10 external links will be sharing the link juice only among 10 external sites
- Paid Links : Sites which has paid links, loses its ability and credibility to share link juice, as most search engine crawlers now are able to distinguish between paid links and organic lnks . In addition Google may penalize a site retroactively for buying links
- Page Rank. Although the page rank factor has diminished over the years. Webmasters still cosiders the PR of the linking site . A PR of zero out of 10 might mean either the site is new and google is yet to index or the site has been penalised. Read the 6th criteria below
Inlinks to the page or domain : It might be useful to check the number of in links for the domain or a webpage you wish to get a link from
While this criteria is not a very important metric however a higher number of incoming links for that page means that " the site " commands a leadership position in its niche and a gold standard as compared to just any other site 4 -14 inbound links
No Follow Links Be aware of "no follow" links. A" no follow" link means that google will not consider your "inbound links to pass on the link juice as as the webmaster has instructed crawlers not to treat the link as authoritative ,by using rel +"no follow"
ليست هناك تعليقات:
إرسال تعليق