5 Ways to ensuring SEO benefits while deciding your content management system
While looking to publish a website many webmasters might wonder if the selection of CMS plays a role in seo and how to ensure that " you fine tune your CMS to make it SEO friendly
The truth is that CMS does play a huge role in seo. The top 3 CMS happens to be Jhoomla,Drupal and Wordpress, out of which wordpress has the largest marketshare
Lets take a look on the the basic things you need to keep in mind while deciding the CMS and how to ensure your CMS functionality plays a big role in ensure your search visibility
TITLE TAG CUSTOMIZATION : A search engine friendly CMS has to ensure that each title tags are customised based on the url not only at a page level but also enable rules for particular webpages Sites that run on blogger and wordpress often use the date as a url. xyz.wordpress/post/21-02-2016 . This is seo unfriendly and should be avoided. Replace the date in the url with the post title . The biggest issues CMS faces is not to customise the title tags with the url or the theme of the post
For example if you have a site on cameras ..and your url is .www.a1cameras4 you.com , and your CMS only allows you to create the title , where the tag always has to start with your domain name followed by a colon, followed by the article you post, Your on the brink of seo disaster
Lets see the example below. In the above site , a post on the top 10 cameras has a url which is a1cameras4you.com/top-10/cameras If your CMS allows you only to create your title which starts with your website name for example in the above post ( the title shows A 1 cameras for you repeats for every ul and post , then you are treading dangerously .You should be able to customize each url with customized title and meta tags
PAGINATION CONTROLS :Pagination can be the bane of website search rankings so controlling it with inclusion of more items per page and more contextually relevant anchor text is recommended .Instead of next or previous page at the bottom of you can use titles like "more eCommerce news", or latest trends on online marketing"
301 FUNCTIONALITY: Many CMS lack this critical feature which plays an very crucial role in redirection of content when necessary.. Using 301 permanent redirection tells the search crawlers to treat a non www version and www version as the same url, therefore informing the crawlers to pass on the benefits and link juice to the same url. 301 redirection is used when you have a new domain or have a newer version and wish to pass on the search benefits to the new one, thereby helping to preserve the search benefits of the the older version.This also helps dodging from keyword cannibalization
IMAGE HANDLING :mage Handling and alt attributes:: alt attribute are a must have feature , which is used as an anchor text when you use an image link.( However remember on terms of search preference text links are more advisable than image links.) However if you are using it, ensure that the CMS have this alt tag functionality when helps search engines understand " the relevance the content of your image . Images in CMS navigational elements should preferably use CSS image replacement rather than merely al tag attributes
STATIC CATCHING OPTIONS :Static Catching options is a must for the CMS you are considering for your website: Many CMS currently offer caching options which makes perfect sense if a page receives consistently higher traffic from social or news portals. A bulk CMS often make extraneous database connections which may increase load and and overwhelm the server if caching is not in place.. This might affect and lessem your potential inbound links.
MULTILEVEL CATEGORIZATION STRUCTURE:.If your CMS does not allow you to nest subcategories into categories , subcategories to internal categories, rethink your CMS options. This limited functionality of the CMS will not allow you to use your site structure and internal hierarchical linking structure.
META NO INDEX FOR LOW VALUE PAGES : even if you use rel= NoFollow for your internal pages , other sites might still link to you, or some low value pages might rank ahead of the pages you intend to optimize for . Check if your CMS allows to you use NoIndex for those pages which have a low value, like about us, contact us or FAQ's
This iis a better way to handle these low value pages which you do not intend to show up in the SERPs
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