In what could be a watershed in the history of wrist watch.. Smartwatches sales have surpasses traditional swiss watches with a sales of 8.1 million in Q4, 2015.. In contrast 7.9 milliom swiss watches were sold during the same period.As compared to Q4,2014, smartwatches have seen unprecedented e growth of 316% , wheras Swiss watches managed to ship a mere 1.9million.
In terms of marketshare ,Apple smartwatch rules this segment with over 63% marketshare and is far ahead of samsung with 16% share .Combined, Apple and Samsung make up 8 out of 10 smartwatches sold . Apple sold 2.6millio smartwatches in q2,2015 while samsung managed to sell 600,000 which means apple sales is 6 times ahead of its nearest rival.Across wearable technology, which icludes smartwatches, fitness trackers , Apple’s 3.6m Watch sales contributes only 0.8m and ranks 2nd behind market leader Fitbit, which sold 4.4m devices in Q2.2015
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Biggest market for swiss watches |
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swiss watches contribution by regions |
Meanwhile About 1.2 billion watches are produced annually, according to the Federation of the Swiss Watch Industry’s estimates ..At company level, three Swiss watch and luxury groups – Swatch Group, Richemont, and Rolex – are the clear world market leaders. Together the three groups account for an estimated 45% ofglobal swiss watch sales.
Rolex leads the market with a share of 13.59% followed nby Omega and IWC, with a marketshare of 9.82 and 7.23%. Rado and Breitling with 5.6 and 8.08%
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