Advertising and marketing spends growth led by Retail and Auto,GM with $1.79billion dethrones ATand T

Retail, Automotive Biggest Advertising Spenders In 2013 | AdweekRetail, Automotive Biggest Advertising Spenders In 2013 | Adweek

 The US Spending Juggernaut is back..Retail followed by Automotive led the pack with highest spends in their advertising and marketing budgets . Large and midsize advertisers represent 78% of all ad expenditures and both increased 3.3 percent. Small advertisers, which represent 22%  spent 6.6% percent less than in 2012—( source Kantar  Media )Consumer Fast moving brands (FMCG)Packaged goods behemoth Procter & Gamble maintained its title as the top-spending advertiser, at $3.17 billion—up 11.8 percent from 2012. P&G’s spending increases came mainly from its laundry, household cleaning and paper product brands, according to Kantar.

General Motors dethroned AT&T from its Q3 spot as the second largest advertiser, spending $1.794 billion—a 10 percent rise from ’12. GM shelled out most for Cadillac and the marketing relaunch of GMC’s truck division.