A recent Mobile from Inmobi , ( one of the biggest mobile ad platform in terms of reach)
Mobile media have surpassed traditional media (TV & online) in terms of time spend •
Multi-screen behavior is common – 61% of mobile web users engage in mobile activities (e.g. social networking, text messaging) while watching TV •
an average mobile users who use the web ( Mobile web users ) consumes 6 hours of media ( which means apart from mobile web, which is getting streamed to them in real time . additional media usage like TV/web/ desktop, radio and magazines continue to be a part of such consumers life. No doubt multi screen behavior is becoming more mainsrteam now
Across the 14 markets, growth in mobile use in the next year is likely to come from social media, followed by entertainment
It seems mobile centricity and income levels are inversely proportional .Mobile centricity defined by:
• Relative importance of mobile in media consumption
• Comfort level with transacting through device
• Breadth and depth of mobile activity
• Mobile influence on offline and online purchasing behavior
ليست هناك تعليقات:
إرسال تعليق