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Business Insider CEO " Henry Blodget recent presentation " on the state of the digital market, apparently showed that " Online Ads is exceeding TV and in his presentation headlined “Digital is now bigger than TV had raised a fair amount of controversy with " many questioning the source of the data
Among them were Tech Blog Digiday which refutes that though numbers shared by Blodget are not correct,According to a post by Digiday commenting on the Chart it says that "the size of the TV market was underestimated; Though emarketer consensus is $66.3 billion, but Blodget’s chart appears about half that
however that digital will overtake TV advertising sometime soon.. however "that time is yet to come anytime soon..
In by a post by Digiday's Brian Morrissey is reproduced below
This would be an epochal change, only it’s not really true. TV ad spending, at least going by measurements of over 10 different sources, remains far larger than Internet ad spending, in the U.S and the world. Here’s a roundup of sources from eMarketer. A rep there said “not even close” to the notion of digital overtaking TV
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