Are your Customers Buying Insurance Online ? : 3 Things which can increase your leads by 35%

The insurance markets covered in this data release were health, auto and homeowners insurance 

 How long does the product Life Cycle of buying insurance online last ? Which media time is used more during researching the insurance provider , and at what point does the " Lead  convert into a customer

A recent Nielsen research study provides some interesting insights on how " Users buy Insurance in comfort in their home and these included only the health, auto and homeowners sector.Among the highlights were 

1. Online Insurance buying cycle is between a month to 40 days, and most conversions post research process happens over the phone ( 40%) and the rest at the insurance agents office 
   
   
2. Most of the insurance researches happened online, including the Desktop, Tablet and smartphones. Mobile Devices (which included Smartphone + Tablets) consisted of 40 % of insurance research time with 25% exclusively used only mobile devices during their research process
   
   
3. Tablets were very heavily used in the insurance research process,mostly used as PC substitute at homes . As PC usage showed decline , the Tablet picked up adoption faster mostly due 1) larger display and screen size 2)higher resolution due to the higher usage of mathematical numbers 3)Ease of usage