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| Top 100 B2b Marketing Spends by media /Adage/Mcharts |
Ad Spending for 100 Largest B-to-B Marketers Nears $5 Billion
Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.The media mix data is as below
- Broadcast and cable TV combined to account for a leading 56% of that spending, up by 3% from 2012.
- Spending on internet display ads grew most quickly, by 25.3%.
- The only other medium to see an increase among the top 100 was outdoor (+2.4%),
- Print media, specially magazine continued to remain relatively flat (-0.3%), newspaper spending came down by 9.4% and radio spend declined by 13.7%.
- Meanwhile, spending by B2B advertisers outside the top 100 dipped by 0.5% to $10.2 billion
- Apple was the nation's No. 2 b-to-b advertiser last year, spending $218.1 million on b-to-b ads, up 39.0%,around 65% which was on TV
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