How do consumers search for autos ,when they are shown auto ads ? how many of them search for information on auto brands, visit their site or use mobile apps to engage with the brand ?
The above infographic tracks the path of a mobile consumers path to purchasing an auto . How many respondents look for ' a brand, the size or the features.? WAs a sedan was most preferred or a hatchback. How many users intended to buy a SUV in the next 6 months ? The below graph shows how users are engaging with the " display or text banners on their mobile " when they are targeted advertising for auto ads....
and more importantly where they turn to for a product research information.?
Not surprisingly its the Comparison sites, Car and Auto Review sites that are among the most visited
The following are the percentage of users that use mobile to search and shop for their speific cars based on size, features or both
- 38% respondents across Inmobi network are looking to buy Small car
- 21% were searching for SUV
- 17% searched for sedan
- 18% searched for a Luxuty car
- 14% searching for an electric car
- 15% looking for a bike or a Motorcycle
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