Though Radio revenues fell by 3% year-over-year in Q2 this year as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues, While many of Radio’s top categories saw slightly diminished Spot spending in Q2, a few categories saw small increases as well.
Ranked and measured in on dollar volumeThe only two top categories to increase spot spending for the quarter were Healthcare +1% and Professional services +3%
Ranked and measured in on dollar volumeThe only two top categories to increase spot spending for the quarter were Healthcare +1% and Professional services +3%
“The list of Top 10” list of product categories across Radio that generates biggest revenues to Radio and consistently maintain a majority share of voice on Radio’s airwaves |
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