الأربعاء، 13 أغسطس 2014

Why Apple is Keen to replicate its Japanese success story globally, Only Country with over 55% marketshare

Apple's smartphone market share in Japan “reached an incredible 55 percent” last quarter. Source: kantarworldpanel.com

The Mobile OS in Japan led by IOS

Japan is one country where Apple  has been consistently doing well.. From  a 34% marketshare in October 2013 (Q3)  according to counterpoint ,Japan, Apple’s iphone share jumped to a record  36.5% during  Q1,2004 the first quarter of 2014 amid surging sales on the country's largest carrier, NTT DoCoMo,where Apple still accounts for more than 40% of sales on the network.

In addition , latest mobile OS  sales data from Kantar Worldpanel ComTech, for the three months to March 2014, shows Apple performing strongly in the first quarter of the year, with  iOS sales bouncing back in Europe, Japan and Australia. This data includes all iOS products including  iPhone+ iPad along with iPods.Among other reasons the success of Apple in Japan is also due to the fact that the demand for  iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad and the markets are yet to saturate unlike US and Europe.

According to CEO Tim Cook, Apple's smartphone market share in Japan “reached an incredible 55 percent” last quarter. Source: kantarworldpanel.com

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