16% US consumers own a smartwatch followed by western europe with 8%

 With  the increasing  brands of smartwatches being launched, it would be interesting to see how much smartwatches the world has been buying. Post Apple and Samsung launched their own range of Smartwatches,North American and Europe has seen the highest number of smartwatches  being gobbled up.Significantly  one theory that many of us had predicted is coming true, traditional watched have been loosing out in this battle . Atleast recent data  from kantar media shows that for the three months ending July 2016, 20% of recent smartwatch buyers in the US made a purchase to replace a classic timepiece, rising to 30% in European Union
According to Kanta Media  data for q2,2016  shows that 15.2% of US consumers own either a smartwatch or fitness band, with the EU following behind at 8.1% penetration.Within the smartwatch category only, excluding fitness bands, adoption remains low with 4.7% ownership in the US and 3.2% in EU.Apple dominated this segment with a 33.5% share, although that lead shrank slightly in the last three months as the market awaited the Apple Watch Series The EU4 countries show a similar trend to that of the US, with 38.6% of all sales coming in the smartwatch category, with Apple leading at 31.8%. Europe's big four markets include Great Britain, Germany, France, and Italy.

However shipments of smartwatches are likely to soar to double digits. Also coupled with the fact is that wearble's are sitting on a huge cash pile.  ready to witness a massive adoption. Recent Businessinsider estimates smartwatch shipments will rise by a compound annual rate of 41% over the next five years. Smartwatches will account for 59% of total wearable device shipments this year, and that share will expand to just over 70% of  the $126million shipments by 2019.

western europe instore retail sales by country breakup:

Western europe retail sales by country breakup: 

UK, Germany and Sweden tops western europe retail sales ( except the items autos , gas tickets, holiday and travel bookings). The latest data from Europe's centre for retailresearch compares the   retail sales by European nations by year 2014 and 2015

spain,uk,ireland and portugal among europe's fastest growing ad makets

YEAR ON YEAR AD GROWTH 2015 VS 2016

The latest data from Carat, the leading global media network reflects continued optimism on its updated forecasts for worldwide advertising expenditure in 2015 and 2016, 
global advertising spends across Top 10  markets of western  europe is likely to remain positive  and will see solid growth across Digital and Mobile  channels 

 Western Europe returned to positive territory in 2014, with +2.8% growth. In 2015, a similar growth rate of +2.6%  was  forecast with a further increase of +2.9% predicted for 2016.

The European markets showing the highest growth in the region this year and in 2016 are Spain, UK, Ireland and Portugal,whilst in Greece advertising spend has been revised down to -12.0% from +8.0% predicted in the March 2015 report

UK : In 2016  UK market is predicted  with a year on- year growth rate of +5.5%. The 2016 UEFA European Football Championships, at which it is possible that multiple home nations may qualify, is likely to start a summer of increased spending, with the 2016 Rio Olympic Games also driving some advertising revenue.

Germany will see a further increase in advertising spend of +1.7% is predicted for 2016, with no significant impact expected to come from the 2016 UEFA European Football Championships and 2016 Rio Olympics

Spain will see a further +6.9% growth is expected in 2016

The advertising market in France is forecast to reach €10billion in 2016, with a Television  accounting for 33% share of total ad spends along with 5% increase in  digital in 2016

In 2016 Italy will see a growth of 0.7% in overall advertising. The TV market in Italy declined by 3% as print media during the first half of the year is down by -10%.

Russia  will start to recover from Q2-Q3 2016. In 2015, only digital media will show increase in spend  with +5.7% growth. Online Video is will be growing fastest with  +15% yearly growth

2016 to see 4.7% increase in global advertising spends,share of online jumps 26%

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on " global advertising spends"is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

Marketers will increase their Mobile and Online Video advertising spends especially across social media, with +51.2% and +22% year-on-year growth expected this year.Programmatic buying is also experiencing rapid growth at a rate of +20% each year.

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.

The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

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mobile spends in europe set to exceed 50% of their digital media spends

IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS

• In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
• Norway mobile ad spends will contribute 46%
• France and Denmark mobile will reach 31% in 2016
• Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
• Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
• Both Finland and Sweden will see their  mobile media spends  touch 45%

UK  rank first on Europe as the nation with the highest mobile  ad spends  49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44% 

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Explaining economies the bovine way .Australia vs Italy 

10 biggest markets for netflix with the highest monthly revenue

These are the top 10 nations having the highest Netflix average monthly revenue per users, across all the countries where the video streaming company is present Netflix top 3 markets with biggest monthly average revenue includes Denmark, Norway and Sweden

top 10 european consumer internet start ups valued above a billion USD by VC firms

13 European  consumer Internet start ups  are valued between 1billion to 10billion USD

1. The number one consumer Internet brand  is SPOTIFY  with a valuation of $8.5billion  
2. GLOBAL FASHION GROUP  ranks 2nd and is valued at $3.4 billion 
3. DELIVERY HERO  ranks 3rd and is valued at $3.1 billion

Germany, UK and France top EU internet spends per user

The chart shows the list of European nations who tops internet shopping per users. To see the chart and the list of nations.click here or see below the jump

How European nations ranks among the highest online spends per user

The UK leads in Internet shopping across europe   with a average   1071 sterling per shopper in 2014, which increased almost 10% in 2015  to record 1174 pounds

Online retail sales are predicted to reach £52.25bn in the UK this year,  which equals to 15% of retail sales online .

Germany ranks no 2 with with  an average german user spending 1023 sterling online as compared to 890 sterling in 2014 , showing a solid growth of  14% in 2015

France takes the next place with online shopping spends per person at 767  sterling, followed by Spain, Italy and Netherlands

Scandinavian nations, Norway Denmark, Sweden top mobile web usage in Europe

WESTERN EUROPE MOBILE WEB USAGE

Scandinavian Countries of  Norway  and Denmark lead mobile internet usage in Europe with 72% and , 69% respectively. Netherlands with 66% of its population  on the mobile web.With 64%  Sweden is no 4  . As  of 2015, UK has 59% hooked to online web. Italy is ranked the last among west  europe with just 51% using the mobile web ( emarketer)

mobile vs ecommerce sales compared across North America and Europe by devices

The above chart  shows  how much is mobile commerce   a percentage of   ecommerce  across US, Canada, UK, Spain, Italy, Poland, France, Germany and Netherlands. The highest mobile to ecommerce sales percentage was found in UK and Germany  . In both these countries total  mobile commerce formed 28.6 and 27.7%  of eCommerce with smartphone  contributing to 16.5 and 16.2% and the rest  was contributed by tablets .In US  mobile to ecom percentage was 26.8 with 14% coming from smartphone  and 12.4% coming from Tablets. . It is expected that in UK  28/6% of  online sales would be generated by mobile devices this year

with 132% mobile penetration, 34% europeans use their mobile to access social web

digital indicators in Europe :web penetration vs social vs mobile

 584 million europeans are active web users out of which 46% have active social media accounts, with 1.1billion mobile connections. 34% of users , around 287 europeans use their mobile devices to log onto their social media accounts

5 nations where mobile commerce exceeded ecommerce

Globally MCommerce is now 34% of all eCommerce 

Latest data  from criteo  shows that mobile shopping has gone mainstream. For the first time shoppers are moving away from their desktops to mobile..Asian Nations are leading this mobile  shopping transformation , while in US   mobile shopping  share is slightly lower  than the global average, with 29% of eCommerce transactions coming from mobile devices. 

For the first time ever more than 50% of  Japan and South Korea users had shopped via mobile devices and had  exceeded the volume of  eCommerce transactions  in Q1 2015. 

 In UK   Mobile shoppers constituted 45% compared to Spain's 28%  

change in western europe mobile numbers : 2009 to 2015

Cell phone users  United Kingdom :Germany,UK, France, Italy : from 2009 to 2015 Forecast: "The statistic shows the number of cell phone users in selected European countries from 2009 to 2015. in 2009, there were 45.7 million cell phone users in France."

Mapping the online video growth in Europe vs North America

In the past year, the share of impressions from video ad formats has increased over 5X, from 2.5% of all impressions in Q1 2014 to now just over 12.8% of impressions. According to data from mediaworks revenue from video has grown to become over 55% of revenue delivered to publishers.

LTE / 4G Coverage in Europe to exceed 83% of population by 2020

MIGRATION AND ADOPTION OF LTE/4G ACROSS EUROPE

The chart shows the  adoption of LTE ( Long term evolution or 4G )By 2020,according to  GSMA  83% of European population will  be covered  by  this technology

4G/LTE networks offer the consumer a robust data connection, as well as higher data transmission speeds and reductions in latency.There is growing evidence of a change in consumer behavior when presented with the greater opportunities offered by these new applications and services, particularly with regard to video content. Consumers with 4G/LTE  tend to use their mobiles more to interact  specially on social media and does it more frequently than laptop or other devices. LTE/4G  starts  encouraging more data intensive sessions with more pictures, video and downloading

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Ratio of digital vs mobile budget spends in Europe 
Media spends break up  in asia pacific 

Ratio of digital vs mobile budget spends in Europe by country

TOTAL MEDIA AD SPENDS IN EUROPE INCLUDIN DIGITAL AND MOBILE SHARE

Western Europe’s developed economies and high smartphone usage will help push advertisers in the region to allocate larger portions of their budgets toward mobile throughout the forecast period. Across Western Europe, mobile’s share of digital ad spending will climb to 22% in 2016 from 6% in 2012. By 2016, 28% of digital ad spending in the UK will be devoted to mobile advertising while digital  ad will account for  45% of overall budget spends.In 2012 this was 36%. a growth of 9% Meanwhile more  than 18% of total digital dollars in Denmark, Germany, Italy and Norway will come from mobile

French advertisers are likely to spent 23.5% on digital, and  15.5% of this on Mobile .Digital spends  for Italy  would account for 19%by 2016, while 18.7% of this would be on mobile 

European users who are most likely to pay for digital news

This chart  shows the willingness to pay for digital news content in seven countries including the United States, France, Italy, Spain Germany and the United Kingdom.

Tablet ownership by nations : Top 5 countries with highest tablet penetration

TABLET OWNERSHIP BY NATIONS 

This statistic shows the percentage of tablet computer ownership and usage among the populations of selected countries as of . In the U.S. tablet ownership and usage was found to be at 20 percent of the population. Spain, Australia both have 24% penetration in terms of tablets, Italy  ranks 2nd with 23% and US ranks 3rd. UK tablet penetration is 19%

have the highest penetration of Tablets with 24%

Breakup of Italy's Advertising Spending by Media in 2015

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The bulk of media advertising spends in Italy continues to be the TV, Internet and Newspapers  with TV topping the list . TV advertising in Italy makes the largest pie of media ad spends with $3.4 billion being spent on the medium in 2015.

However the last few years has seen TV ad spends in Italy  decline  by  an average of 12%, except 2014 when it declined by 3%.

Next comes internet and newspapers where  media ad spends are projected to reach $1.2 billion and 698 million this year in Italy

However the last 4 years has seen significant cuts in media spends across both television  and print ,while TV spends declined every year since 2011.( In 212 and 2013 it has seen the biggest declines of 15% and 13% respectively) 

In 2015 media advertising spends on Newspapers in Italy is set to reach $698 million 

Meanwhile Italy's ad spends across the internet has been showing brisk growth (which after growing by 122% in 2011 recorded 5% growth since the last few years) 

In 2015 Italy is likely to see 6.8% growth in media spends across the digital channel , as it set to surpass $1.2 billion.