Mobile ad monetization : Android vs iOS

Android is global leader for traffic and revenue, but iOS and tablets are tops for monetization

Android devices overtook iOS devices in mobile traffic last year on the Opera Mediaworks platform, and as of this past quarter ( q1 2015)they’ have now caught up in terms of mobile ad revenues (45.8% and 45.4%, respectively). But, iOS devices still lead in monetization: their share of mobile ad revenues is about double their share of traffic (45.4% vs. 22.3%), Android continues to dominate the market, with a 65.2% share of impressions higher than 42.8% share of one year ago.