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50% and above UK users use mobile and smartphones, out of 8.6 hours of total media time with mobile usage accounting for almost 2 hours and online usage of 1:45 hours.UK users however tops TV usage with more than 2.5 hours spent on the medium |
Mobile usage by activities
23% mobile users in UK users play games with 21% social media are active on social media. 12% use emails and 8% engage in mobile shopping
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