السبت، 16 يناير 2016
mobile spends in europe set to exceed 50% of their digital media spends
IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS
- In UK mobile spends in 2016 is expected to touch 49% of total digital marketing spends
- Norway mobile ad spends will contribute 46%
- France and Denmark mobile will reach 31% in 2016
- Netherlands, Italy and Germany will see its mobile spends reach 44% of their total digital budgets
- Germany mobile ad spends will see the fastest growth in western europe with 13% increase . In 2015 mobile spends in Germany contributed 31% of its online ad spends
- Both Finland and Sweden will see their mobile media spends touch 45%
UK rank first on Europe as the nation with the highest mobile ad spends 49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44%
الأحد، 13 ديسمبر 2015
10 Nations that are most active on Twitter
The growth for Twitter is heavily led by emerging nations including India and Indonesia , which will see the most consistent growth patterns till 2018, and is slated to increase by well above 50% in 205-2016
he US will remain the single largest country in terms of the number of individual Twitter users throughout our forecast, but currently, it still represents just over 20% of all Twitter users worldwide. - See more at: http://www.emarketer.com/Article/Emerging-Markets-Drive-Twitter-User-Growth-Worldwide/1010874#sthash.1k9BSv5i.dpuf
According to emarketer projectons, after indonesia and India, Argentina, Mexico and Brazil will see much higher growrh rates as compared to developed nations However if you consider the top 10 Twitter countries, per capita use - Kuwait, Netherlands, Brunei, UK, USA, Chile, Ireland, Canada, Sweden, Puerto Rico ranks among the top 10 list
he US will remain the single largest country in terms of the number of individual Twitter users throughout our forecast, but currently, it still represents just over 20% of all Twitter users worldwide. - See more at: http://www.emarketer.com/Article/Emerging-Markets-Drive-Twitter-User-Growth-Worldwide/1010874#sthash.1k9BSv5i.dpuf
According to emarketer projectons, after indonesia and India, Argentina, Mexico and Brazil will see much higher growrh rates as compared to developed nations However if you consider the top 10 Twitter countries, per capita use - Kuwait, Netherlands, Brunei, UK, USA, Chile, Ireland, Canada, Sweden, Puerto Rico ranks among the top 10 list
internet speeds across the world: 50 nations compared
The global average connection speed saw a 3.5% increase in the second quarter of 2015, to 5.1 Mbps. According to Akamai state of the internet 2015 report.The below chart compared 50 nations and their internet connection speeds.Globally web speeds increased across the board for the top 10 countries/regions, with the exception of South Korea, which saw a 2.1% decrease from the first quarter. Japan saw the largest quarterly gain at 7.8%, while the remaining eight countries saw modest gains ranging from 1.5% in Hong Kong to 4.6% in Switzerland.
On a global basis, 107 of the 143 qualifying countries/regions saw average peak connection speeds increase from the first quarter, with growth ranging from 0.1% in Trinidad and Tobago (to 34.9 Mbps) to 100% in Egypt (to 23.4 Mbps). Other than Egypt, four countries—Uzbekistan, Mauritius, Ghana, and Tunisia—saw quarterly increases of over 50%.
On a global basis, 107 of the 143 qualifying countries/regions saw average peak connection speeds increase from the first quarter, with growth ranging from 0.1% in Trinidad and Tobago (to 34.9 Mbps) to 100% in Egypt (to 23.4 Mbps). Other than Egypt, four countries—Uzbekistan, Mauritius, Ghana, and Tunisia—saw quarterly increases of over 50%.
الجمعة، 4 ديسمبر 2015
number of years people stay in a single company by country
GREECE ,PORTUGAL AND BELGIUM are among the most loyal employees across the world. Apparently employees in Portugal, Greece and Belgium spends an average of 12.5 years working in an organisations . In Greece the average length for an employee to stick to their jobs are the highest with 13 years. Next comes Portugal , where the average time people spend with a company is 12.5 years. In Belgium is not uncommon to continue working in the same company for 12 years..
three countries. Employees across Italy France and Poland average tenure at a single company is 11 years
three countries. Employees across Italy France and Poland average tenure at a single company is 11 years
How long does one stay with the same company on an average ?The chart shows by country the average time people spend at a single job by country. What is the average amount of time spent at a job . United States are among the least to stay on at a same company for more than 4 years. British employees on average spend 8.5 years in the same organisation
الخميس، 12 نوفمبر 2015
الخميس، 2 يوليو 2015
الخميس، 18 يونيو 2015
These 10 countries will spend the highest on digital media
UK becomes the first nation to have digital ad spends equaling traditional spends ,this year in 2015
where half of all advertising spend goes on digital media. Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer.
Hot in pursuit would be Scandinavian nations including Norway, Sweden and Denmark, followed by China from close behind, with digital grabbing a 45.0% and 43.6% share, respectively, of ad spending in each country.
However, until China takes over the UK can literally sit on its lead till 2018. Meanwhile UK media spends is estimated to grow by 6.0% in 2015 to top £16.26 billion ($26.78 billion), with this being split equally between digital and all other traditional formats combined—TV, print, outdoor and radio.
الأربعاء، 10 يونيو 2015
media advertising spends per capita : Aussies and the English reigns
MEDIA ADVERTISING SPENDS PER CAPITA ACROSS 10 NATIONS
With USD 540 United Kingdom comes 2nd in terms of ad spends per capita Norway spends upto USD 535 per capita and ranks 3rd. United states ranks 4 with their ad spends per capita at USD 404.Germany and Japan ranks at 9th and 10th with per capita as spends of USD 320 and 319 respectively.
الثلاثاء، 9 يونيو 2015
UK and Scandinavian nations leads in investment by fintech companies
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Top 3 global regions where fintech companies have invested the most |
UK& Ireland have received the highest investment by the fintech companies globally and across Europe, with 623 million USD followed up Norway, Sweden and Denmark with 345 million USD , while with 306 million USD Netherlands ranks no 3.
الاثنين، 8 يونيو 2015
Nordic nations lead tablet adoption,over 60% have tablets
Scandinavian nations, Norway Denmark, Sweden top mobile web usage in Europe
الأربعاء، 6 مايو 2015
which nation in europe tops fastest web downloads
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The east european country of Romania tops internet download speeds with a record download speed of an amazing 67.66 megabytes per second. Sweden takes the second place with 57.04.mb per second The Netherlands completes the top three with 51.73. ( data : Ookla,) Lithuania , Latvia and Switzerland ranks 4th,5th and 6th rank respectively.
الاثنين، 6 أبريل 2015
LTE / 4G Coverage in Europe to exceed 83% of population by 2020
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The chart shows the adoption of LTE ( Long term evolution or 4G )By 2020,according to GSMA 83% of European population will be covered by this technology
4G/LTE networks offer the consumer a robust data connection, as well as higher data transmission speeds and reductions in latency.There is growing evidence of a change in consumer behavior when presented with the greater opportunities offered by these new applications and services, particularly with regard to video content. Consumers with 4G/LTE tend to use their mobiles more to interact specially on social media and does it more frequently than laptop or other devices. LTE/4G starts encouraging more data intensive sessions with more pictures, video and downloading
Ratio of digital vs mobile budget spends in Europe by country
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TOTAL MEDIA AD SPENDS IN EUROPE INCLUDIN DIGITAL AND MOBILE SHARE |
Western Europe’s developed economies and high smartphone usage will help push advertisers in the region to allocate larger portions of their budgets toward mobile throughout the forecast period. Across Western Europe, mobile’s share of digital ad spending will climb to 22% in 2016 from 6% in 2012. By 2016, 28% of digital ad spending in the UK will be devoted to mobile advertising while digital ad will account for 45% of overall budget spends.In 2012 this was 36%. a growth of 9% Meanwhile more than 18% of total digital dollars in Denmark, Germany, Italy and Norway will come from mobile
French advertisers are likely to spent 23.5% on digital, and 15.5% of this on Mobile .Digital spends for Italy would account for 19%by 2016, while 18.7% of this would be on mobile
الخميس، 29 مايو 2014
Finland, Denmark and Estonia among the top 3 Highest Mobile SIM Users
Mobile SIM penetration in Europe stands at an average at 125%, (multiple SIM holders according to a GSM report.However in terms of mobile SIM users in European nations , there are still significant variations in penetration rates across Europe, although some of the historical differences in penetration across the region have narrowed sharply over recent years.
Estonia is now one of the highest SIM penetrated market in Europe, whilst the likes of France and Spain are amongst the lowest penetrated. The total number of SIM connections has grown in nearly every market in Europe over recent years, although Spain is the one market to see a clear decline in the number of active SIM cards
Estonia is now one of the highest SIM penetrated market in Europe, whilst the likes of France and Spain are amongst the lowest penetrated. The total number of SIM connections has grown in nearly every market in Europe over recent years, although Spain is the one market to see a clear decline in the number of active SIM cards
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