The Top 10 radio Stations in US earning the highest revenues
source: marketingcharts
إظهار الرسائل ذات التسميات Media Spends. إظهار كافة الرسائل
إظهار الرسائل ذات التسميات Media Spends. إظهار كافة الرسائل
الخميس، 9 يوليو 2015
الأربعاء، 10 يونيو 2015
media advertising spends per capita : Aussies and the English reigns
MEDIA ADVERTISING SPENDS PER CAPITA ACROSS 10 NATIONS
With USD 540 United Kingdom comes 2nd in terms of ad spends per capita Norway spends upto USD 535 per capita and ranks 3rd. United states ranks 4 with their ad spends per capita at USD 404.Germany and Japan ranks at 9th and 10th with per capita as spends of USD 320 and 319 respectively.
الأربعاء، 8 أبريل 2015
BRIC nations Media spending by category: China spends 3 times its nearest competitor
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TOTAL MEDIA SPENDING VS DIGITAL SPENDING ACROSS BRIC NATIONS Chinese total media spends surpass any other BRIC nations media spends by more than 3 times , that its nearest competitor Brazil according to emarketer
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الثلاثاء، 24 مارس 2015
Brazil vs Mexico vs Argentina : Digital spending as a percentage of total media spends
Comparison of percentage of digital spends out of total media spends in Brazil Argentina, Mexico and India
Brazil spends 14% on digital spending as compared to total media spends of $18.8bilion. Mexico spends 20% on digital spends with$1billion spent on digital compared to $4.94 total media spends. This makes Mexico the number 1 country compared to Brazil Argentina and India with the highest ratio of digital spends vs total media spends
India and Argentina's digital spends is $740 and $460 million respectively , though India is ranked 2nd in media spending just after Brazil with $6.11 billion.
الأحد، 15 مارس 2015
Top 10 US brands spends on advertising " exceed $15,964.4 million"
Advertising Spends among the top 10 US brands exceeded $15,964.4 million, a growth of 6.6% according to Kantar Media. This growth was led by the large and mid size brands ( 3% yoy growth)
Combined the top 10 brands spends on advertising by brands was an average of 10%.. with Pfizer being the only brand whose marketing budgets shot up by 26% along with AT and T 15.2%
The Top 3 brands marketing and advertising spends are led by consumer packaging good brands, with Procter and Gamble.The consumer durable brand was the top advertiser with media budget spends of of $3,173.0 million, up 11.8% led by its laundry ,household cleaning and paper product brands.
General Motors was the second largest advertiser in 2013 with expenditures of $1,794.0 million, an increase of 10.0 percent.
Toyota was the no 4, with 2% increase in their marketing spends to reach $1,267.5
The Biggest growth in ad budgets came from the pharma giant up as it zoomed to 26.8% to $1,138.2 million
الخميس، 7 أغسطس 2014
Global Paid Media Spendings s to exceed $545 billion this year
Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013.
On a country-by-country basis, the US is by far the leader in total media ad spending — eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country.
By comparison, advertisers in China will spend only $37 per person — though given the country’s large population, China still boasts the second-largest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia came next in line at around $504 per person and was the only other country where advertisers will spend more than $400 this year to reach the average consumer,
On a country-by-country basis, the US is by far the leader in total media ad spending — eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country.
By comparison, advertisers in China will spend only $37 per person — though given the country’s large population, China still boasts the second-largest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia came next in line at around $504 per person and was the only other country where advertisers will spend more than $400 this year to reach the average consumer,
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