Comparison of percentage of digital spends out of total media spends in Brazil Argentina, Mexico and India
Brazil spends 14% on digital spending as compared to total media spends of $18.8bilion. Mexico spends 20% on digital spends with$1billion spent on digital compared to $4.94 total media spends. This makes Mexico the number 1 country compared to Brazil Argentina and India with the highest ratio of digital spends vs total media spends
India and Argentina's digital spends is $740 and $460 million respectively , though India is ranked 2nd in media spending just after Brazil with $6.11 billion.
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