Advertising Spends among the top 10 US brands exceeded $15,964.4 million, a growth of 6.6% according to Kantar Media. This growth was led by the large and mid size brands ( 3% yoy growth)
Combined the top 10 brands spends on advertising by brands was an average of 10%.. with Pfizer being the only brand whose marketing budgets shot up by 26% along with AT and T 15.2%
The Top 3 brands marketing and advertising spends are led by consumer packaging good brands, with Procter and Gamble.The consumer durable brand was the top advertiser with media budget spends of of $3,173.0 million, up 11.8% led by its laundry ,household cleaning and paper product brands.
General Motors was the second largest advertiser in 2013 with expenditures of $1,794.0 million, an increase of 10.0 percent.
Toyota was the no 4, with 2% increase in their marketing spends to reach $1,267.5
The Biggest growth in ad budgets came from the pharma giant up as it zoomed to 26.8% to $1,138.2 million
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