Gaming continue to be the biggest revenue generator across digital media

chart 1

US Digital media market generated  revenues of  $ 29 billion ( 29,953.2 million) in 2015.With a share of over 30%,online gaming continues to be the  biggest contributor to over online media revenues ." Online Gaming or  "Digital Games"generated over  $10billion or $10,734.4 million  in 2015. 

Digital Gaming is set to continue to be the largest contributor  to the over digital media market till 2018. In 2019 , digital video( see chart 2)  will be the  number one activity in terms of overall digital media revenue contributor, followed by  Gaming 

chart 2 :2019 will see online video streaming  revenues emerge as the number one revenue contributor, replacing online gaming&nbs

Hulu's 10 streaming video statistics which you would never have known

Hulu is stealing the thunder from its nearest rivals Netflix &Amazon prime.click below to know more

The Most watched Hulu VOD  Shows

Hulu's users average age is 39 years, and the company  has  488 content partners

Here are the top 10 most interesting Hulu facts that have changed the streaming video industry .All the below data are as of  June,2015

1. Number of paying Hulu subscribers 4 million ,
2. Number of Hulu video views in the past year 457 million
3.  Average number of videos a Hulu watcher views 12 
4.  Smartphone owners who downloaded TV and  video on demand : 15%
5.  Hulu makes up 8.2% of black viewers online video time 
6. Number of ad impressions per  month: $1.44 billion
7. Number of video ads per user Hulu delivers in a month: 43
8. Amount Hulu earned or half an hour of broadcast TV;$0.216
9. Hulu users who only  watch television shows 73 %
10. Percent of people who use Hulu to watch movies 9 %
11. Total number of people who watched Hulu at least once in the past year 38 million 
12. Growth percentage of Hulu  from 2010 to 2011 :  60 %
13. Hulu's ad service is 2 times more effective as TV ads 
14. Total revenue made in 2011 by Hulu $420 million 32
15. US households  who subscribe to Hulu : 9% vs 19% for Netflix
16. Hulu's ad-selector model  increases a 33% lift in call to action compared to pre roll ads

the convergence of high speed data with video

Though as of now , television enjoys a wider reach than digital video: 283 million Americans watch TV each month, while 150 million consumers watch video on the Internet. However the ad spends really does not reflect this parity .According to data from Nielson, in 2013, $78 billion was spent on TV ads, compared to just $5.72 billion for online video. The Nielson report  actually is an indicator to where we are heading  to  and talks about Digital Video Ad Convergence:.

THE CONVERGENCE OF DIGITAL AND VIDEO

 The  convergence of digital  with traditional and conventional

Twitter launched Periscope, a video streaming App,as it blocks rival Meerkat

Twitter launched a video streaming app called Periscope, which it had purchased in January 2015, .This comes after after reports that it had blocked a rival app called Meerkat..Meerkat relies heavily on Twitter and has become hugely popular in the month since its launch.

Twitter's announcement comes on the same day that Meerkat unveiled a list of investors that included Silicon Valley venture capitalists Greylock Partners and Sound Ventures, Ashton Kutcher's private equity investment arm.

Meerkat's new round of funding is widely expected to have raised millions of dollars.

The app, which already boasts celebrity users such as talk show host Jimmy Fallon, lets people stream videos that cannot be rewatched.

the difference in Periscope  and Meerkat is that unlike Meerkat, Periscope allows users to save and replay videos later,

5 Most Popular Video Streaming Devices :

While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles (21%), Blu-ray or DVD players (12%), Roku boxes (11%) and smart TVs (10%) to stream video, suggesting that TVs remain a popular form factor for video, no matter the content source. While more streaming households use smartphones (34%) than tablets (29%) as a streaming device, it’s likely that tablets are the choice for long-form content.