Inbound marketing vs outbound marketing :lessons for small and medium business

The power of content curation for inbound marketing from Scoop.it

Inbound vs outbound marketing : What is the best way for marketing for small and medium business

the content marketing ecosystem grid map

Content marketing ecosystem Grid Map from Sumit Roy

The US Government is one of Apple's biggest Customers :Billing from Govt contracts

Apple does a huge chunk of work for the US  Government  and  it has been working with the US Defence, Security and Exchange Board, Federal divisions, and NASA

Since 2000 Apple has signed on a record 1299 contracts with the US Government with 75 being signed only in 2014 , with a guaranteed amount of $30.3million(source)

US funding Raising activity for 2016 US Presidential elections :Who has raised how much

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HOW THE BIG 3 IS STACKED AGAINTS EACH OTHER WHEN IT COMES TO FUNDING RAISING Donations To 2016 Presidential Candidates, By Size Percent of candidates’ committee and superPAC donations from different donor groups. Charts are ordered by amount of money raised (largest to smallest — that is, Jeb Bush to Lincoln Chafee).

Fund Rausing Campaigns in US : Who Has Raised how much and how

The 2016 US presidential elections candidates have already raised more than $350 million combined. In comparison, the two political parties in the U.K. raised less than $13 million over their entire 2015 election. The staggering U.S. campaign fundraising totals come from three primary sources: campaign committees, super PACs, and other committees (including nonprofits like 527 groups).

Chinese spends weekly 26 hours on the internet

The chart shows the penetration  of internet in China during the last 3 years, as of 2014, 47% of chinese are online.


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UK has the largest insurance in Europe, 3rd largest worldwide

The UK insurance industry is the largest in Europe and the third largest in the world. UK has seen managing investments of £1.8 trillion (equivalent to 25% of the UK’s total net worth) and paying nearly £12bn in taxes to the Government. I

Insurance  Industry in UK employs around 315,000 individuals, of which more than a third are employed directly by insurers with the remainder in auxiliary services such as broking



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London Universities which produced highest number of entrepreneurs

The most active UK University Alumni that have turned entrepreneurs 

This chart aims to  show which Universities  in UK have produced the highest  number of start up companies . The data shows the number of  Students from the universities who founded companies and turned entrepreneurs.

1.  Oxford University beats Cambridge with 266 startups founded by alumni to 211 in Cambridge
2. In London, LSE is the clear winner with 203 startups founded by its alumni with UCL and Imperial fighting for second place with 96 startups each.

the biggest data breaches for world governments

Top Ten Largest Government Data Breaches | SoftwareInsider

workplaces that rank among the top 50 in the world

These are the worlds top 50 best employers to work for.

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the convergence of high speed data with video

Though as of now , television enjoys a wider reach than digital video: 283 million Americans watch TV each month, while 150 million consumers watch video on the Internet. However the ad spends really does not reflect this parity .According to data from Nielson, in 2013, $78 billion was spent on TV ads, compared to just $5.72 billion for online video. The Nielson report  actually is an indicator to where we are heading  to  and talks about Digital Video Ad Convergence:.

THE CONVERGENCE OF DIGITAL AND VIDEO

 The  convergence of digital  with traditional and conventional

unlocking the challenges of indian manufacturing by technological transformation

comparison chart on mobile commerce readiness ecosystem : Canada vs USA

The above chart  shows  how US and Canada compare  in terms of  readiness of Mobile Commerce Ecosystem as ranked by Mastercard Mobile  Index 

The MasterCard Mobile Payments Readiness Index (MPRI) guide  ranks 34 nations by their   mobile economy readiness index,  which is based on a  Mastercard survey  shows    a countries  preparedness and receptivity  towards moving to a complete mobile economy which includes ( mobile commerce,mobile transactions and mobile payments .

The scale runs from zero to 100,with 100 representing complete replacement of plastic cards by mobile devices, an unlikely scenario. However all nations are ranked based on  6 metrics outlined in the above chart 

However In MasterCard's judgment, the point of inflection—the stage at which mobile devices account for an appreciable share of the payments mix—is a Mobile Readiness score of 60. US ranks 42 and  canada ranks 42.5 out of 60

State of collaborative world wide web: Infographic

A day in the life of the  collaborative world wide web

5 digital trends that will change online marketplace in 2015

Adobe digital trends report 2015 from Sumit Roy

state of online ad display market : programmatic media buying vs RTB

woodside capital partners whitepaper on Online Advertising technology growth from Sumit Roy

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the social media data explosion : 20 key takeaways

marketingcharts-social-media-data-stacks-pdf.pdf from Anjanette Delgado

US mobile industry to create 771,000 new jobs this year

A recent Deloitte analysis “estimated $25-$53 billion investment in 4G mobile wireless technology in the US is projected, using standard GDP multipliers for the industry, to create $73-$151 billion in GDP growth and between 371,000 and 771,000 new jobs.worldwide The mobile economic activity will generate $2.2 trillion in additional GDP, a 72 percent increase in the GDP growth rate and more than 140 million new jobs worldwide

Porn on twitter leads to nielsen pulling out its promoted tweet campaigns

Twitter might be " working towards it more robust revenue model by  driving innovative ads .. However  it has a more basic problem. The problem is about "  Porn " in its website .

Nielsen, television and digital measurement company, was forced to halt one of its paid-for Promoted Tweets campaigns this week after its ads were served against profile pages dedicated to pornography, according to Adweek. . Reports  indicate that other brands including Duane Reade, NBCUniversal, and Gatorade also showed up in feeds next to pornographic images and videos.

Although Twitter's technology usually ensures ads do not appear against x-rated content, but on this time it failed and Nielsen suspended its campaign.

Average salaries in US for top 10 most employed sectors

content sharing comparison : facebook vs twitter vs pinterest

WHAT KIND OF CONTENT IS SHARED ACROSS  TOP 3 SOCIAL MEDIA NETWORKS

1. Facebook accounted for 81% of content shared to social networks, trailed distantly by Pinterest (7%) and Twitter (6%), 
2. Pinterest was  no 1 in  Beauty Shopping & Fitness categories, generating 190% and 185% more sharing activity than the average .Both Facebook and Twitter saw decline in these verticals. 
3. Health content sharing across Facebook increased (+8%) which declined across twitter and Pinterest.
4. Social sharing of news  and science content  on twitter  showed a big rise (+21% and +17%) respectively whereas financial news sharing on twitter increased +21 
5. Twitter saw 152%  growth in sports content  and Pinterest saw  89% growth in shopping
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 tags#online,#digital,web,#media,#social,#mobile,#marketing,