85% of Luxury Brand Marketers Set to Increase Digital Marketing Manifold
According to a new survey of more than 100 marketers at major global luxury brands, marketers plan to increase digital media spend significantly this year
The survey, which was put together and distributed by Luxury Interactive and ShopIgniter, shows that 85% of luxury brand marketers will increase their digital spend and 72% will increase their social media marketing spend. With more affluent consumers flocking to social media, smartphones, and tablets, luxury marketers are committing more funds to digital marketing than ever before.
The increases represent growth over 2011, with 80% of respondents reporting that 2012 digital marketing spend exceeded 2011, and 77% reporting more budget was spent on social media marketing in 2012 than in 2011.
“Luxury marketers are really leading the way for marketers across categories — from consume"
Some of the insights on how Luxury Marketers perceive ":Digital Marketing" to play a role in the changing social and economic milieu in the current marketplace
- 76% of respondents preferred marketing via Facebook
- 95% luxury brand marketers believe Marketing on Facebook, compared to 85% on Twitter and 60% on Pinterest
- In terms of brand engagement activities across the social web (a)Posting product imagery( b)Using online videos to engage fans and followers (75%) and (c) seeding new product launches were cited as the most relied upon marketing tactics in social media.
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