The latest Mobile Research on Reach of Mobile ads ( " Findings presented in the new Citrix Mobile Analytics Report) indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data volume attributable to video ads. Even with such growth, mobile ads generate less than two percent of a subscriber’s daily mobile data volume and only one-in-twenty subscribers are currently served video ads
The growth of smartphones is , attributed to lower prices, as the difference between a ordinary feature phone and smartphones is increasingly coming down,as consumers demand for smartphones increases
The increase in Mobile web , means more Advertising Reach with increasing mobile ad inventory .
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