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Customers are transitioning to communicating and buying through digital channels. That means marketing spending is rapidly shifting to digital marketing.
On average, annual digital marketing operating budgets represented 2.5% of a company's revenue in 2012.
However Three percent of the marketers responding to the Gartner survey said they are spending more than half of their marketing budgets on digital activities.
However Three percent of the marketers responding to the Gartner survey said they are spending more than half of their marketing budgets on digital activities.
The majority spends between 10% and 50% of their marketing budget on digital marketing activities — the average is 25%.
For 20% of companies, digital marketing activities have already been incorporated into each function within marketing, and budgets are no longer broken out separately. We expect this trend to continue growth as areas such as second screen TV, social TV and QR codes integrate with traditional channels.
For 20% of companies, digital marketing activities have already been incorporated into each function within marketing, and budgets are no longer broken out separately. We expect this trend to continue growth as areas such as second screen TV, social TV and QR codes integrate with traditional channels.
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