Hispanics are the next biggest Sweet Spot for Mobile Marketers are

Hispanics are the next big demographic market for Mobile according to a recent research by The IAB and Univision based upong a a qualitative survey consisting of 62 Hispanic millennials in markets including Los Angeles, Tampa and Columbia, SC. 

Considering the "sheer numbers . according to comScore, there are 17 million Hispanic millennials in the United States today that are roughly between the ages of 18-30 years old. Marketers are particularly interested in this demographic because the group over-indexes on mobile and gives marketers some insight into what marketing will look like in the coming years. 

Around 78%  Hispanics go online , which is an increase of 14%  as compared to 2009, when 64% consumers went online, according to the Pew Hispanic Center surveyAdditional data from Nielsen finds that 76 percent of U.S. Hispanic adults with a mobile device own a smartphone, up from 67 percent of the overall population. Per the research, millennials are receptive to mobile advertising as long as it is relevant and contextual to their everyday lives.