الجمعة، 4 أبريل 2014

Non US" Markets" Set to Slow down Facebook's revenue


Presentation: Nathan Eagle  on India becoming no 1 Facebook Country : The Paley Center for Media on FORA.tv

Mark  Zuckerbery probably might not be happy about this. But the fact is that, increasingly   Facebook users "from non US ' are showing a steady rise as the no 1 social network tries to " monetize itself  ' from the other markets and faces a huge challenge as  “ the online market” in specially developing countries have not been able to show  a substantial rise 
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 This year  US’ becomes the no2 biggest market in terms of Facebook users, as India usurps the no 1 position. India is set to become Facebook’s biggest market in terms of number of users later this year,as compared India’s online advertising market maxes out at around $360 million, making it difficult for the company to translate this horde of users into a billion-dollar business.

With an estimated  with its estimated 30-35 million purely mobile users in India that will now be coupled with the more than 100 million users of Facebook, of which an estimated 40% access social network on mobile devices. Facebook on the one hand cannot ignore Indian Market, although “ the digital  economy “ witnessing  sluggish growth rate.

As of 31 December, Facebook had 93 million users in India who accessed the world’s largest social networking site at least once a month and 31 million mobile users who visited the site daily

But Facebook sees immediate opportunity to earn big ad revenue by targeting India’s around 50 million SMBs  who can start spending with as little as $5 a day who are increasingly becoming tech savvy and leveraging their smartphones to connect with potential customers.  

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