Presentation: Nathan Eagle on India becoming no 1 Facebook Country : The Paley Center for Media on FORA.tv
Mark Zuckerbery probably might not be happy about this. But the fact is that, increasingly Facebook users "from non US ' are showing a steady rise as the no 1 social network tries to " monetize itself ' from the other markets and faces a huge challenge as “ the online market” in specially developing countries have not been able to show a substantial rise
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This year US’ becomes the no2 biggest market in terms of Facebook users, as India usurps the no 1 position. India is set to become Facebook’s biggest market in terms of number of users later this year,as compared India’s online advertising market maxes out at around $360 million, making it difficult for the company to translate this horde of users into a billion-dollar business.
With an estimated with its estimated 30-35 million purely mobile users in India that will now be coupled with the more than 100 million users of Facebook, of which an estimated 40% access social network on mobile devices. Facebook on the one hand cannot ignore Indian Market, although “ the digital economy “ witnessing sluggish growth rate.
As of 31 December, Facebook had 93 million users in India who accessed the world’s largest social networking site at least once a month and 31 million mobile users who visited the site daily
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