Snapdeal.com acquires fashion products discovery platform Doozton.com - The Economic Times

Snapdeal.com acquires fashion products discovery platform Doozton.com -  Snapdeal.com has acquired the assets of Doozton.com, an online product discovery technology platform in fashion & lifestyle categories that helps people to discover trending products and designs from online stores of India. Last year, Snapdeal bought Shopo.in, an online marketplace for Indian handicrafts.

Snapdeal  ranks among the top 15 web portals in India in terms of traffic  and its users  spends who spends  an average of 7 minutes on its site according to Alexa.

Snapdeal post acquisition of Shopo, has managed to built a strong supply side for Indian handicrafts,memorabilia  and designer products  that address the niche market".

This is where the acquisition makes a lot of sense as "Doozton.com" offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others. It also includes home decor and gifting products curated from the best of online stores across India of Doozton