Snapdeal.com acquires fashion products discovery platform Doozton.com - Snapdeal.com has acquired the assets of Doozton.com, an online product discovery technology platform in fashion & lifestyle categories that helps people to discover trending products and designs from online stores of India. Last year, Snapdeal bought Shopo.in, an online marketplace for Indian handicrafts.
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Snapdeal ranks among the top 15 web portals in India in terms of traffic and its users spends who spends an average of 7 minutes on its site according to Alexa.
Snapdeal post acquisition of Shopo, has managed to built a strong supply side for Indian handicrafts,memorabilia and designer products that address the niche market".
This is where the acquisition makes a lot of sense as "Doozton.com" offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others. It also includes home decor and gifting products curated from the best of online stores across India of Doozton
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