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In 2013 some of the most pronounced shifts in audience behavior occurred as consumers attempt to keep pace with the fast-evolving consumer technology trends.
For the first time this year, multi-platform users (i.e. people who use both mobile and desktop devices) became the majority of the digital population — a milestone that was reached in April 2013. By the end of the year, a full 56% of digital media consumers constituted the ‘multi-platform majority.’
The multi platform devices have made online access ubiquitous , and this will have a tremendous impact on marketers specially across the developing countries and BRIC nations where the internet explosion is yet to take off
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